Luxury brands like Rimowa and LVMH are mostly a scam
It's not just luxury hotels that are a scam, it's almost everything that's luxury that's a scam
Gf bought Rimowa suitcases, expensive and supposed to be better quality than regular ones, but of course they're much worse
They keep breaking, like all of them, cracks in the handles, cracks in the sides, it's just cheap plastic shit but it costs $1000 or more
Rimowa was bought by LVMH in 2016 which has an average profit margin of 66% and whose strategy is to increase prices by ~5x, decrease costs by ~5x and then create artificial scarcity (limited availability per shop) because people want what they can't get (not me though but many)
LVMH is kinda like the luxury version of private equity, it makes everything more expensive and worse and hard to get!
P.S. I'm on 𝕏 too if you'd like to follow more of my stories. And I wrote a book called MAKE about building startups without funding. See a list of my stories or contact me. To get an alert when I write a new blog post, you can join 13,143 subscribers below:
