Luxury brands like Rimowa and LVMH are mostly a scam
It's not just luxury hotels that are a scam, it's almost everything that's luxury that's a scam
Gf bought Rimowa suitcases, expensive and supposed to be better quality than regular ones, but of course they're much worse
They keep breaking, like all of them, cracks in the handles, cracks in the sides, it's just cheap plastic shit but it costs $1000 or more
Rimowa was bought by LVMH in 2016 which has an average profit margin of 66% and whose strategy is to increase prices by ~5x, decrease costs by ~5x and then create artificial scarcity (limited availability per shop) because people want what they can't get (not me though but many)
LVMH is kinda like the luxury version of private equity, it makes everything more expensive and worse and hard to get!
Update 7 June 2026 — it broke even more:
PS a few days ago we actually went to Rimowa Copenhagen to fix the previous cracks (in quote tweet)
They brushed us off and said they couldn't help us and we'd have to get it fixed in Lisbon where we bought it
Which is funny cause if I break my MacBook Pro, I can literally bring it into any official Apple Store anywhere and they'll fix it
Or if I lose my debit card, Revolut will send me a new one anywhere in the world and it'll arrive in a day or so!
The point of service is especially when it's a suitcase, you're probably traveling when it breaks, and you want to either get it fixed or get a temporary replacement while yours get fixed, so you can keep traveling
That's what I mean with premium luxury service that I'm happy to pay a lot for!
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