Chinese brands replacing Western brands in China
🇨🇳 Chinese brands seem to be replacing Western brands in China
Just like Chinese-owned Luckin Coffee replacing American-owned Starbucks in my tweet below
You see it with lots of other shops too
Here's Maia, a Lululemon/Alo Yoga clone, but with sizes specifically for Asian women, which the Western brands are, well, too Western to be able to niche in to
Then they also make them a bit cheaper than the Western brands but with same or higher quality
And many to most Chinese customers will just switch over to the Chinese brand
You have to think on a geopolitical level what this means, we can put all the tarrifs we want on Chinese products, but they'll do the same back to us, and meanwhile one of the biggest markets for Western brands with 1.4 billion people is lost to us when we get too expensive / low quality for them
Again these are not cheap rip offs, it's real brands with quality materials that they're switching over to
The same with GPUs of course, we can ban China from using ASML chip making machines, but they'll just develop their own and by then we've lost them at customers
I don't have a dog in this fight but it's very interesting to see the macro economics and politics actively happening on the ground!
P.S. I'm on Twitter too if you'd like to follow more of my stories. And I wrote a book called MAKE about building startups without funding. See a list of my stories or contact me. To get an alert when I write a new blog post, you can subscribe below: