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My first interaction with a WIRED journalist 10 years ago

My first interaction with a journalist was 10 years ago on WIRED in 2014!

I was so excited they wanted to write about me, the journalist said he loved my 12 startups project and wanted to tell everyone about it, I was like hell yeah! 😝

In the middle of the interview the tone changed:

"Pieter Levels represents either everything that’s right about the state of the technology industry or everything that’s wrong"

"he’s yet another young white male making products that solve what many people see as trivial problems for an already privileged subset of the population, while ignoring larger issues like global warming and wealth disparity."

"Worse, as a “digital nomad” who has left to West to create new tech gizmos in places like Thailand and Indonesia, some argue that he’s exploiting wealth disparity to his own benefit"

I was very naive back then and quite shocked 😳 by the article but it was a big lesson for me to how most journalism works

They'll write good about you if you pay them through PR agencies through, which proves to me journalism is a mafia-style pay-to-play racket these days

https://archive.is/7QH9M

Originally posted on X

P.S. I'm on Twitter too if you'd like to follow more of my stories. And I wrote a book called MAKE about building startups without funding. See a list of my stories or contact me. To get an alert when I write a new blog post, you can subscribe below:

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