A few years ago I sold all my stuff to explore the world, creating 12 startups in 12 months and building $1M+/y in companies as an indie maker such as Nomad List and Remote OK. I'm also a big pusher of remote work and try to analyze the effects it will have on society. Follow me on Twitter or see my list of posts. My first book MAKE is out now.
Dec 05, 2020

Copywriting for entrepreneurs: explain your product how you'd explain it to a friend

Entrepreneurship, Quotes

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One of the most common things I see with people launching startup landing pages is that it's completely unclear what the product or service does.

They try to overcomplicate it and write in a vague jargon to make it look like a "big startup" but actually all it does is confuse people who then do not buy their product and do not convert into paying users.

Copywriting isn't that hard, especially if you're just starting out: in most cases you can just explain your product how you'd explain it to a friend. Maybe later on when you're making millions, you can start thinking of hiring copywriters and A/B test to see what converts best. Don't overcomplicate your MVP.

Today on Twitter that exactly happened:

✨ I wrote a free copywriting course for entrepreneurs

It consists of 3 tweets 👇 https://t.co/UlDOmujNGg

— ؜ (@levelsio) December 5, 2020

1/ Revenue & Sales

These have been hugely disappointing. I have felt the immense joy that comes from using this product, I have seen the real, felt feedback.

It has really brought up a LOT of imposter syndrome that sales are so low.

— 🚲 Matt Quinn (@Mqsley) December 5, 2020

Nice work but I think that's not why it's not working:
- it's completely unclear to me what your site does from landing page or subsequent pages
- is it a postcard sender?
- unclear what you mean with "recollection" or "recollect" even dictionary can't help me pic.twitter.com/nKoRqTdO4g

— ؜ (@levelsio) December 5, 2020

Can you explain it to me here in a tweet? You don't need guides/courses, just use common sense

— ؜ (@levelsio) December 5, 2020

You're now a copywriter! pic.twitter.com/OxX7M8VMuU

— ؜ (@levelsio) December 5, 2020

I took what they wrote in the tweet to me and edited their landing page with the exact same text. Now it's clear what the product does.

That's how easy copywriting can be! Explain your product to your friend and put that on your landing page.

P.S. I wrote a book on building indie startups called MAKE. And I'm on Twitter too if you'd like to follow more of my stories. I don't use email so tweet me your questions. Or you can see my list of posts. To get an alert when I write a new blog post, you can subscribe below:

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