A few years ago I sold all my stuff to explore the world, creating 12 startups in 12 months and building $1M+/y companies as an indie maker such as Nomad List and Remote OK. I'm also a big pusher of remote work and async and analyze the effects it has on society. Follow me on Twitter or see my list of posts. My first book MAKE is out now. Contact me
Subscribing you...
Subscribed! Check your inbox to confirm your email.
levels.io

What I learnt from bootstrapping my startup from Thailand in six months

Asia, Bangkok, Chiang Mai, Cover, Thailand, Travel
Oct 12, 2013

It’s been 6 months now since I moved from Amsterdam to Asia to work remotely. I chose Thailand for its low-cost of living and safety. Since my visa will run out soon, I’ll have to leave the country and I’d like to sum up what I learnt from working here over the past 6 months and if it might be an option for more people.

The good

Cost of living

The cost of living in Thailand is quite low. If you stay outside of Bangkok, you can live comfortably here for under $1,000 per month. That means renting an apartment or long-stay hotel. Usually with a pool. Eating outside every day. Having drinks at night. And even splurging on sushi once in a while. Life is just cheaper here.

Since, everything is cheap and the food and quality of life is amazing, that makes it a perfect place to bootstrap your startup. If you’re bootstrapping, a low cost of living can increase your runtime by many multiples. Meaning you can go on for longer with less money. In six months, I spent about $1,400 per month (EUR 1,000). That was mainly because I liked to hang around in Bangkok every once in a while, and relative to the rest of Thailand that city can be crazy expensive.

Increased focus

Moving to the other side of the world gives you an insane amount of focus which you can channel to really get anything done that you’re working on.

In these six months, I grew my already profitable business — a YouTube network called the Panda Mix Show — by automating most of my tasks and hiring two employees to do the rest. Besides that, I built and launched a YouTube analytics startup which is now gaining traction with its first users signing up.

I worked with a level of focus that I have only really experienced before when I was 12 years old and my parents still took care of me. Back then, my housing, food, laundry was taken care of although I had school, I’d have lots of time to focus on my own stuff (back then learning design with Photoshop). Due to the cost of living, it’s kind of the same here.

You can stay at hotels with daily room cleaning, free towels, free Wi-Fi and you don’t have to worry about utility bills. You can eat outside for breakfast, lunch and dinner. Instead of an expensive phone subscription, you can get a cheap pre-paid SIM for $20/m with 2GB data and free WiFi in most major cities. Your hotel can do your laundry for you and they’ll even iron and fold it. Since I never had to cook food, I also never had to deal with the pain of grocery shopping and doing the dishes and I needed a lot less stuff to live. And as my hotel was always near my office, I didn’t have the awfully long commute to work many people have to make daily. I calculated all this saved me at least 6 hours daily. That’s one-third of a waking day!

All of this was obviously only possible due to the lower cost of living here and the advantage of spending power with Western money. If that is fair is another discussion altogether.

No pressure from society

There’s a strange thing that starts happening in your head after a few months abroad (I noticed this before when I lived in Korea in 2009). You start to become disconnected from your homeland’s society and its behavioral norms. And since you’ll never be a native, locals will treat you as a foreigner, so you’ll never be able to assimilate in the local society as a real native. This posits you right in between two systems of society, not fitting in any of the two.

For some people this can be detrimental, as they need some structure or norm to follow and if they wouldn’t have that, they’d lose themselves. But if you can keep yourself together, it actually gives you an incredible freedom to pursue your own path in life, and not necessarily follow one society’s pressures. You might become a stronger person that is more able to make its own independent choices by picking bits and pieces from different cultures and societies that fit you best.

That fits in well with starting your own business. You get away from group-think and can create your own unique ideas as you’re inspired by an environment not many of your peers are in.

Co-working spaces are a plenty

There’s plenty of co-working spaces in Thailand. Bangkok has the huge Launchpad and the cosy Hubba heavily focusing on startups, while its second city of Chiang Mai has PunSpace, which caters more towards lifestyle entrepreneurs.

Amazing leisure time

My work routine would be that I’d go on hyper-focused stints of working on something and then finishing it in a few weeks. And then I’d take a two week break and go to a paradise island or make a trip to Bangkok and have fun there

Thailand is arguably one of the best countries for just that: leisure. It’s got great weather and amazing beaches. And beach resorts can be as cheap as $5/night. And even though I’m more a fan of London, Amsterdam or Berlin’s clubbing scene, Bangkok does have amazing roof-top bars and fun places where you can drink on the street. And like the food, drinks are quite cheap.

The bad

Distractions

Even though there is a huge potential for focusing on your work here, you’re in a country where most people go for holidays. All those good things I just mentioned? Beaches, weather and cheap drinks? Yeah they are also distractions, if you don’t have the discipline to ignore them while you’re working.

Visa runs

The visa situation is Thailand is still a pain. Especially compared to its neighboring countries, like Vietnam. With a multiple-entry visa, I was able to stay in the country for 60 days, I then had to go to the immigration office to extend it for 30 days, I then had to leave the country after that period and come back in to get another 60 days. And then extend it for another 30 days after that. And then leave the country again.

This gave me a total of 6 months to stay here. But it meant paying $60 each extension, standing in queues all day, taking visa runs out of the country (even into Burma). It’s not ideal at all. Thailand should consider changing this and making it easier to stay, after all, most of us are spending money here.

Sex tourism & prostitution

Thailand still has rampant amounts of sex tourism. That means seeing 65-year old foreigners walking with 18-year old girls on a daily basis. If you don’t care about that, that’s alright, but it makes me sick. Prostitution is everywhere. It’s impossible to go partying in Thailand without seeing prostitutes in the club you’re dancing; no not a sex club, just a regular club! I don’t like prostitution as I think many of these girls could do more fun jobs than fucking strangers for money. And it’s annoying to find out the girl you’ve been talking with for over an hour, just wants your money. There’s nothing Buddhist about the sex industry, on the contrary.

Worse than not agreeing with it and being annoyed by it, the sex industry brings down the entire image of Thailand. The country now has the sleazy image of cheap sex and ping-pong shows, which even Rihanna confirmed with this tweet last month:

Either I was phuck wasted lastnight, or I saw a Thai woman pull a live bird,2 turtles,razors,shoot darts and ping pong, all out of her pu$$y

— Rihanna (@rihanna) September 21, 2013

Thailand’s government is wholly responsible for this situation. Prostitution and sex shows are against the law, but Thailand’s issues with corruption means police chiefs are bribed to look the other way. And since from top-to-down the entire country is in on it, it’s not going to change soon unless the prime-minister speaks out against it fiercely. Unfortunately, with a powerless government at the moment and most people having lost their faith in its politics, I don’t see that happen any time soon.

Especially now that Asia is booming, as a country you have to think about what kind of people you want to attract to your country. Do you want to be the sleazy destination for sex tourism or the economic powerhouse of the future? Thailand needs to choose soon, as its neighboring countries such as Vietnam already did, and they didn’t choose sex.

Everybody is passing-through

When I first arrived in the northern city of Chiang Mai — one of the hubs for remote working foreigners — I met a lot of great people that had profitable online businesses and had moved here from America, Europe and Australia. There was a nice clique of friends that would work and hang out together. It was like a little remote community.

But then after a few months, slowly everyone started disappearing one-by-one. What I was experiencing was simply the passing-through of people. Remote working online entrepreneurs are highly individualistic and impulsive. If they don’t like being in a place anymore, they simply pack up and move to the next spot. So do I. But that makes it hard to make long-term friends. It’s like being on the road….all…the..time.

Heat

Luckily, Thailand is obsessed with air-conditioning and almost every in-door-area, be it coffee shop or co-working space is under 24 degrees Celsius. But when you go out, the heat can still get you. And if you walk to the place you work at, that means you’ll be sweaty in less than ten minutes. Some days, the heat can be excruciating and you’ll just be sitting inside all day.

Inflation is crazy

At time of writing (late 2013), inflation is getting to crazy levels here. I do not know the official numbers but everyone is experiencing it. When I arrived in Bangkok in April, I paid 40 baht (EUR 1) for chicken-with-rice (kow-man-gai), 650 baht (EUR 15) for a private hostel room, and 40 baht (EUR 1) for a 10 stop ride with the public transport. When I came back after 6 months, the food had gone up 25%, the room 15% and the public transport 10%. Extrapolated that’s an annual inflation rate of over 35%. And then you haven’t even considered the increasing value of the baht vs. the euro/dollar. That means Thailand won’t be so cheap for very longer.

Surprises

The Thai startup scene

For all its events, meet-ups and hackathons, the Thai startup scene is still very much in its infancy. There’s a lot of positive energy and enthusiasm going around, but Thai culture is still so intrinsically corporate focused. For example, most Thai developers I met coded in Microsoft’s proprietary language C#. Why not open source languages like C, Java or Python? I quickly found out that’s because most programming courses in Thailand are C# focused to land students corporate jobs. The enterprise loves C# coders. But that’s not necessarily the best language for a startup stack.

With so much poverty around and such a large income divide, the majority of Thais are more concerned with getting any income at all and are not able to take the risk of working months/years on a web or mobile app. And that’s unfortunate, as it makes startups an activity privileged to Thai’s wealthy elite. And that’s not necessarily where the big ideas are.

The Thai startup scene appears to be struggling with the same issue many other newly sprung up startup scenes around the world are dealing with: there’s too much talk and not enough action. All major Thai telcos — TRUE, DTAC and AIS — have incubators that offer workshops, competitions and awards, but they’re not even giving out capital! These are huge corporations with buckets full of money. If they are not even ready to take on the risk to invest in Thai startups, then who is? Obviously, it’s more of a promotional vehicle for them than an actual incubator. But that’s detrimental. As it means tech giants like South Korea’s NAVER can come in and steal the show. NAVER introduced its free phone-to-phone messaging app LINE and it has quickly become the dominant messaging platform in Thailand. That could have been a Thai company.

The capital I have seen going round ranges from $50k to $500k. That is peanuts if you compare it to what’s going around in Silicon Valley or even Europe. Which is just weird if you think about how much of an emerging market SE Asia is, and how we’re all saying Asia is booming. Well, if it’s so booming, where is the money to show for it? Not in startups. Yet. Everyone’s too risk-averse. And that’s a cultural problem that will have to change. It will though, but it’ll take time. The energy is definitely already there.

Conclusion

It was a great six months, and I would recommend Thailand to anyone wanting to take the dive to start working away from their own country. For all the bad, there’s more good. It’s comfortable, safe and Thais are one of the friendliest people I’ve ever met. Right up there with Americans. Just like with Americans, some may say the smile is a fake cover for their real feelings. But I never had that impression. Thai people are intrinsically friendly people and they’re more than happy to see you visit.

As usual, this post is vigorously discussed at Hacker News

Since my visa runs out, my next destination is Ho Chi Minh where I had more than a few run-ins with the Vietnamese… »

P.S. I'm on Twitter too if you'd like to follow more of my stories. And I wrote a book called MAKE about building startups without funding. See a list of my stories or contact me. To get an alert when I write a new blog post, you can subscribe below:

Subscribing you...
Subscribed! Check your inbox to confirm your email.

2022
18 Sep
This House Does Not Exist
2022
14 Jul
Sam Parr + Shaan Puri asked me about bootstrapping, open startups and lifestyle inflation (My First Million Podcast)
2022
16 May
Thinking and doing for yourself (Life Done Differently Podcast)
2022
10 May
Relocation of remote workers (Building Remotely Podcast)
2022
26 Jan
Money, happiness and productivity as a solo founder (Indiehackers Podcast)
2022
20 Jan
Bootstrapping, moving to Portugal and setting up Rebase (Wannabe Entrepreneur Podcast)
2021
25 Mar
Why I'm unreachable and maybe you should be too
2021
25 Mar
The next frontier after remote work is async
2021
19 Mar
List of all my projects ever
2021
08 Mar
Why coliving economics still don't make sense
2021
14 Feb
Inflation Chart: the stock market adjusted for the US-dollar money supply
2021
10 Jan
I did a live 4+ hour AMA on Twitch w/ @roxkstar74
2020
20 Dec
No one should ever work
2020
10 Dec
Normalization of non-deviance
2020
05 Dec
Copywriting for entrepreneurs: explain your product how you'd explain it to a friend
2020
30 Nov
Entrepreneurs are the heroes, not the villains
2020
12 Nov
The future of remote work: how the greatest human migration in history will happen in the next ten years
2020
05 Nov
Will millions of remote workers become location independent in 2021?
2020
11 Apr
5 years in startups with Abadesi
2020
11 Jan
Twitter giveaways can be hacked to win every time
2019
16 Oct
Lorn - The Slow Blade ✕ Hong Kong
2019
28 Sep
Most decaf coffee is made from paint stripper
2019
12 Sep
The odds of getting a remote job are less than 1% (because everyone wants one)
2019
08 Sep
In the future writing actual code will be like using a pro DSLR camera, and no code will be like using a smartphone camera
2019
29 Aug
Instead of hiring people, do things yourself to stay relevant
2019
28 Aug
Nobody cares about you after you're dead and the universe destroys itself
2019
28 Aug
The only real validation is people paying for your product
2019
05 Aug
Monitoring Bali's undersea internet cable
2019
29 Jul
Nomad List turns 5
2018
29 Jan
I'm Product Hunt's Maker of the Year again!
2018
28 Jan
Why Korean Jimjilbangs and Japanese Onsens are great
2018
24 Jan
Turning side projects into profitable startups
2018
03 Jan
What I learnt from 100 days of shipping
2017
28 Dec
As decentralized as cryptocurrency is: so will be the people working on it
2017
22 Oct
How to 3d scan any object with just your phone's camera
2017
09 Aug
In a world of outrage, mute words
2017
03 Aug
How to pack for world travel with just a carry-on bag
2017
26 Jul
Building a startup in public: from first line of code to frontpage of Reddit
2017
24 Jul
Facebook and Google are building their own cities: the inevitable future of private tech worker towns
2017
21 Jul
The TL;DR MBA
2017
12 Jul
We did it! Namecheap has introduced 2FA
2017
08 Jun
It's about time for a digital work permit for remote workers
2017
23 May
Using Uptime Robot to build unit tests for the web
2017
08 May
Namecheap still doesn't support 2FA in 2017 (update: they do now!)
2017
03 May
Taipei is boring, and maybe that's not such a bad thing
2017
16 Apr
What we can learn from Stormzy about transparency
2017
17 Feb
The ICANN mafia has taken my site hostage for 2 days now
2017
10 Feb
Most coworking spaces don't make money; here's how they can adapt to survive the future
2017
11 Jan
A society of total automation in which the need to work is replaced with a nomadic life of creative play
2017
07 Jan
Nomad List Founder
2016
12 Dec
Make your own Olark feedback form without Olark
2016
29 Oct
How to fix flying
2016
19 Oct
Robots make mistakes too: How to log your server with push notifications straight to your phone
2016
17 Oct
Hong Kong Express - 上海 (Shanghai)
2016
17 Oct
Choosing entrepreneurship over a corporate career
2016
13 Oct
"I can't buy happiness anymore. I've bought everything that I ever wanted. There's not really anything I want anymore."
2016
11 Oct
From web dev to VR: How to get started with VR development
2016
05 Oct
What I would do if I was 18 now
2016
22 Sep
Bootstrapping Side Projects into Profitable Startups
2016
27 Aug
Kids
2016
13 Aug
How I cured my anxiety (mostly)
2016
26 Jul
We have an epidemic of bad posture
2016
17 Jul
Fixing "Inf and NaN cannot be JSON encoded" in PHP the easy way
2016
26 Jun
My third time in a float tank and practicing visualizing the future
2016
15 Jun
How to add shareable pictures to your website with some PhantomJS magic
2016
29 May
My chatbot gets catcalled
2016
19 May
From web dev to 3d: Learning 3d modeling in a month
2016
09 Mar
My second time in a sensory deprivation chamber
2016
04 Mar
Day 30 of Learning 3d 🎮 Cloning objects 👾👾👾
2016
02 Mar
Day 29 of Learning 3d 🎮 Glass, reflectives, HD, coloring and more details
2016
29 Feb
Day 27 of Learning 3d 🎮 Details, details, DETAILS!
2016
25 Feb
Day 23 of Learning 3d 🎮 Filling up the street and adding shadows
2016
24 Feb
Day 22 of Learning 3d 🎮 Added rain, blinking lights, sound, textured menu sign and a VR web app
2016
23 Feb
Day 21 of Learning 3d 🎮 High res textures, physical rendering and ambient occlusion
2016
22 Feb
Day 20 of Learning 3d 🎮 Objects and camera perspectives 🙆
2016
19 Feb
My first time floating in a sensory deprivation tank ☺️
2016
12 Feb
Day 10 of Learning 3d 🎮 Making complex objects by combining shapes 🙆
2016
06 Feb
Day 4 of Learning 3d: @shoinwolfe visits the actual street I'm modeling 🏮😎🏮
2016
03 Feb
Day 1 of Learning 3d 🎮 I learnt how to make shapes, move, rotate and scale them + how to texturize, and add colored lights 💆
2016
02 Feb
I'm Learning 3d 🎮
2016
27 Jan
The things I have to do to read an email sent to me by my government
2016
12 Jan
How to use your iPhone as a better Apple TV alternative (with VPN)
2015
23 Dec
Here's a crazy idea: automatically pause recurring subscription of users when you detect they aren't actually using your app
2015
17 Dec
Stop calling night owls lazy, we're not
2015
16 Dec
We are the heroes of our own stories
2015
25 Oct
There will be 1 billion digital nomads by 2035
2015
21 Oct
Tobias van Schneider interviewed me about everything
2015
18 Oct
Why doesn't Twitter just asks its users to pay?
2015
17 Oct
Punk died the moment we learnt that the world WAS in fact getting better, not worse
2015
15 Oct
Stop being everyone's friend
2015
14 Oct
Vaporwave is the only music that fits the feeling futuristic Asian mega cities give me
2015
09 Sep
We live in a world built by dead people
2015
01 Sep
Why global roaming data solutions don't make any sense
2015
26 Aug
How to export your Slack's entire archive as HTML message logs
2015
24 Aug
How to play GTA V on your MacBook (and any other PC game)
2015
14 May
I uploaded 4 terabyte over Korea's 4G, and paid $48
2015
08 May
How I sped up Nomad List by 31% with SPDY, CloudFront and PageSpeed
2015
04 May
My weird code commenting style based on HTML tags
2015
01 May
Now is probably the time to make HTTPS the default on all your sites and apps
2015
17 Apr
Do the economics of remote work retreats make any sense?