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Jim (from Rasa) and I had this track concept in our head for awhile. With a higher degree of ambition, you will have to work harder to reach it and at some point you won’t have the time or mental resources to have another person in your life.
It’s this typical infinite struggle and if the balance goes awry, you end up having to leave that other person.
We wrote the track in a day and recorded the instrumental for it, the title of the track came up quickly as “Verder”. This can be loose translated to “Go on”, as in, the main character has to go on with his life aiming for success while leaving his former life with his girlfriend.
The video had to fit the concept and thus we thought of visualizing the symbolism of the main character running away from his old life.
To achieve the gold lighting, we shot the video in the morning at 5AM and in the evening around 7PM mostly from the back of a moving car in Amsterdam without any stabilization.
P.S. I wrote a book on building indie startups called MAKE. And I'm on Twitter too if you'd like to follow more of my stories. I don't use email so tweet me your questions. Or you can see my list of posts. To get an alert when I write a new blog post, you can subscribe below:Follow @levelsio